XaPerA – knowledge to empower
Dr. Anne Gleiss – Market researcher with a passion for B2B and technology
… because knowing means progress and growth.
My Motivation
I strongly believe that the strength of a brand comes from within. A clear vision of the why, a thought through offer and solid knowledge of the where and how motivate customers to buy and employees to succeed. My goal is to help your business evolve and make a difference for your customers, because we know that investing in your brand is the foundation for future decisions and success.
Trust me with your project or engage me on a project basis as an independent, external market researcher and insights manager. I will accompany and support you in your concerns, create value, shape and form your vision.
Why do I do this? Because every company wants to make fact-based decisions that have a positive impact on the company itself, but even more so on customers and the industry as a whole.
Offers
Full Service
- Net Promotor Score (NPS)
- Customer Satisfaction
- Segmentation
- Persona Research
- Employee Satisfaction
- Brand and Communication Research
- Market Opportunities
- Usage & Attitude Research
- Communication / advertising effectiveness research
Support & Consulting
- B2B Market Research
- Support for market research projects: Accompanying the project from start to finish, from the specification of the research question to the design of the questionnaire, tool selection, implementation and analysis
- Analysis and interpretation of market research projects
Competences
Qualitative and quantitative Research
Individual interviews (online survey, telephone survey)
Group interviews (online, e.g. via Liveminds)
Industry Knowledge
Manufacturing industry
Medical technology
Electrical engineering
Software manufacturing
Appliance manufacturing
Manufacturing industry
Food industry – FMCG
Analysis and Reporting
The analyses are carried out with the help of a statistical software designed for market research – Q. A Power Point report is prepared as a standard, but a Power BI report can also be prepared upon request.